Users might click on an ad or a link in one of your posts. Where Do Clicks Fit In?Ĭlicks are the number of, well, clicks (touches, if you’re using a smartphone). This is where unique user numbers enter the equation. For example, an ad may have 6 impressions due to it being seen 4 times by 1 user and twice by another. While impressions refer to the number of times a post was seen or an ad was served, frequency is the amount of times that post or ad was viewed by the same unique user. A site counts a view when a user has clicked on the post put in front of them, taking them to the actual page behind the post, rather than hanging around on their feed. Now, these may sound pretty much the same, but they’re actually quite different.
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